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Codezeros
Research, Positioning, Strategy, Brand brief, Identity, Naming
Building a brand that is at the epicenter of the next technological revolution.
Explorations for the brandmark
Event organization and event participation do not have to be complicated. Xference is positioned as the intersection that brings both together, to make events agile and smooth.
Xference brandmark grid
The Xference brandmark was inspired by a bird’s eye view of an arrangement of the most basic elements of an event- tables, chairs, and a podium and signifies networking and collaboration.
Events will be seen before Xference and after Xference. Slangbusters helped them position themselves as a brand that doesn’t just digitize events, but is an initiative towards strategically approach tech in events.
Business cards
Badges
Icon formation
“After going through a variety of iterations and workshopping the concepts we finalized on an identity that was not only relevant today, but timeless in nature without making it complex”