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Xference
Naming, Identity, Touchpoints, Brand Guidelines
Less venting, more eventing with the brand that marries events and technology.
Identity refresh for this cryptocurrency exchange was not a challenge, since we only had to point out the distinguishing factor to position the brand on.
Shades of purple and orange added the attributes stability, freedom, and ambition to the brand.
To favor informed decisions, we even ideated and designed a custom ticker for the website to show current price and percentage change.
“Although we had a good strategy, it was not reflected as strongly. Slangbusters helped us position Cryptex as an active leader in the category of cryptocurrency exchanges and gave a fresh visual identity that was relevant in the marketplace.”
We helped Cryptex by revamping their visible identity and positioning them to their most unique selling point.