• Research
  • Brand strategy
  • Identity
  • Positioning


A fresh identity for World's first TrueUSD based cryptocurrency exchange.

Before-after comparision of Cryptex brandmark

Identity refresh for this cryptocurrency exchange was not a challenge, since we only had to point out the distinguishing factor to position the brand on.

The Cryptex color palette including gradients

Shades of purple and orange added the attributes stability, freedom, and ambition to the brand.

Before-after comparision of Cryptex website homepage

To favor informed decisions, we even ideated and designed a custom ticker for the website to show current price and percentage change.

Custom designed ticker

Website icons

“Although we had a good strategy, it was not reflected as strongly. Slangbusters helped us position Cryptex as an active leader in the category of cryptocurrency exchanges and gave a fresh visual identity that was relevant in the marketplace.”

Nikhil Patel, CEO, Cryptex Live

Corporate presentation cover

Remarketer system explained with an analogy of buckets

We helped Cryptex by revamping their visible identity and positioning them to their most unique selling point.

Overview Cryptex About this project

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