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The show must go on
Xference
Naming, Identity, Touchpoints, Brand Guidelines
Less venting, more eventing with the brand that marries events and technology.
Before-after comparision of Cryptex brandmark
Identity refresh for this cryptocurrency exchange was not a challenge, since we only had to point out the distinguishing factor to position the brand on.
The Cryptex color palette including gradients
Shades of purple and orange added the attributes stability, freedom, and ambition to the brand.
Before-after comparision of Cryptex website homepage
To favor informed decisions, we even ideated and designed a custom ticker for the website to show current price and percentage change.
Custom designed ticker
Website icons
“Although we had a good strategy, it was not reflected as strongly. Slangbusters helped us position Cryptex as an active leader in the category of cryptocurrency exchanges and gave a fresh visual identity that was relevant in the marketplace.”
Corporate presentation cover
Remarketer system explained with an analogy of buckets
We helped Cryptex by revamping their visible identity and positioning them to their most unique selling point.