Slangbusters Case Study | Branding a Brand Agency
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The story of how we branded ourselves

This was probably our most challenging project. Branding your own branding studio is an extremely tough task, and we found that out the hard way.

Slangbusters workspace photo showing Slangbusters Studio brandmark

The Slangbusters Studio came into being in 2018 in the city of Ahmedabad (India). Initially, we had projects, workspace, and people. And we all wanted to do was branding. That is when we arrived at the big question—Shouldn't we brand ourselves first? And how do we go about doing that?

Brand vision of Slangbusters Branding Studio

When we had a look at our competitors (or at least we thought they were our competitors!), we realized that majority of branding firms were only focused on logo and designs in the name of branding. So we looked further. After searching globally, we discovered our perfect competitors and studied them carefully.

Brand vision of Slangbusters Branding Studio

Although they were all doing some excellent work, we found a significant problem. They all communicated in a heavy corporate lingo that only a few people like CEOs and the upper management of businesses understood.

Slangbusters Studio brand vision

The jargons reduced the efficiency of conveying core ideas, which is what branding is all about. As a result of this, the process of branding intimated a lot of people.

This problem inspired our brand strategy. Although, we did face a lot of difficulties in the beginning since this required a lot of 'meta' discussions (branding a branding studio!). Solving this communication gap became our prime goal while simultaneously branding a business, a serviceor a product.

Naming process of Slangbusters Branding Studio
Naming process of Slangbusters Branding Studio

Throughout the process of naming the studio, we kept referring the brand strategy to bind the central idea with the name. That is how we coined the word 'Slangbusters' as a name for the studio, derived from the words 'slang' meaning 'jargons' and 'bust' meaning 'shatter'.

Slangbusters brandmark process

When it came to developing a visual identity for the studio, we desired to reflect the act of 'slang busting' visually.

Slangbusters brandmark process
Slangbusters brandmark iterations

We made the word 'slang' a bit tougher to read while 'busters' is strong and distinctly readable.

Slangbusters brandmark iterations

For the logotype, we created a custom typeface to depict the roughness and crampedness in the first half, followed by the boldness in second half through the Futura typeface. Thus, depicting the core brand strategy.

Slangbusters brandmark shortlisting process

Three neon colors were chosen to represent the brand of Slangbusters because they best fit the brand attributes of the studio.

Slangbusters brandmark color system
Workspace of Slangbusters Studio

We focused on creating a culture that stayed clear of jargons while talking to the stakeholders and we have been successful in depicting the same thought through all the touchpoints as well.

Slangbusters brandmark

During strategy meetings, we concluded that stories are the easiest way of conveying an idea and that's why we wrote a story explaining our
branding process.

Slangbusters Branding process design elements process

That is how the studio chose to visually reflect the core brand essence and the brand of Slangbusters came into being in the over-communicated world.

Slangbusters Studio research workspace

Every day, we continue to bust the slangs and create timeless brands.
All at the Slangbusters studio.

Slangbusters brand colors

Confused by all these heavy words?
Slangbusters to the rescue.

We have penned down a short story for you that explains our process of branding in simple words.

Read the story
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