Brand Brief

This is where the entire brand is cut down to its most fundamental parts and is kept on a simple, one-page document. The brand brief is a result of the collective and agreed upon thinking. It consists of the core purpose, brand attributes, positioning statement, and the desired endpoints. The brand brief is a timeless document and helps you stay on the brand.

Understanding

“We like reading large vague documents”

- Nobody

Confused by all these heavy words?
Slangbusters to the rescue.

We have penned down a short story for you that explains our process of branding in simple words.

Read the story
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