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Brand Architecture | Slangbusters Branding Studio

Brand Architecture

Brand architecture is an essential part often missed by brands while launching a new sub-brand or acquiring an existing one or merging with another. It defines which brand will take the lead while entering the market. Brand architecture determines whether to have different brand identities or a unifying one while keeping an organized distribution of the internal divisions and resources.

Understanding

“Each new situation requires a new architecture.”

- Jean Nouvel, a French architect

Confused by all these heavy words?
Slangbusters to the rescue.

We have penned down a short story for you that explains our process of branding in simple words.

Read the story
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